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TRESemme Enters the Metaverse

Aimed at establishing a strong footing in the web3 space to help ‘TRESsetters’ lead trends from the front using new and innovative techniques.

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By: Lianna Albrizio

Associate Editor

TRESemmé has become the first brand in Pakistan to join the metaverse, an integrated network of 3D worlds that brings together various multiple virtual spaces.    TRESemme’s metaverse is aimed to establish a strong footing in the web3 space to experiment with marketing strategies and help “TRESsetters” lead trends from the front using new and innovative techniques.   Immersive and omnipresent, the metaverse integrates virtual reality to create a dynamic virtual environment where ...

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